Key takeaways Playnance has operated a live Web2-to-Web3 gaming ecosystem since 2020 before making its first public announcement. The platform processes around 1.5 million on-chain transactions daily and serves more than 10,000 active users. Most users come from Web2 backgrounds and interact with on-chain systems without wallets or manual key management. Playnance has made its first public appearance after several years of quietly building and operating a Web2-to-Web3 gaming ecosystem at scale. Rather than launching with a concept or roadmap, the company is stepping into the spotlight with live infrastructure already in use, designed to move mainstream users into on-chain environments without requiring prior blockchain knowledge. Founded in 2020, Playnance focused its early years on development, testing, and real-world operation instead of marketing. Its platform functions as a Web2-to-Web3 gaming infrastructure layer that integrates with more than 30 game studios. Through this setup, thousands of games can be converted into fully on-chain experiences, with gameplay actions executed and recorded directly on-chain. At the core of Playnance’s approach is abstraction. Users interact through familiar Web2-style interfaces, such as standard account creation and login flows, while blockchain processes run in the background. This design allows players to participate in on-chain systems without managing external wallets or private keys, removing friction that has historically limited broader adoption. Building on-chain activity without crypto-native barriers According to company data, Playnance’s live platforms currently process approximately 1.5 million on-chain transactions every day and serve more than 10,000 daily active users. The majority of these users originate from traditional Web2 environments and onboard without using crypto-native tools, indicating sustained on-chain engagement from non-crypto audiences. The company operates several consumer-facing platforms that demonstrate this model in practice, including PlayW3 and Up vs Down. These products share the same on-chain infrastructure and wallet systems, allowing users to move across platforms without repeating onboarding steps. While the user experience feels familiar, all activity is executed on-chain and remains non-custodial. “Our focus was on building systems that people could use without needing to understand blockchain mechanics. We prioritized live operation and user behavior over public announcements, and this is the first time we are formally introducing the company after reaching scale.” —Pini Peter, CEO of Playnance Playnance’s infrastructure is built to support high-volume consumer activity and continuous on-chain execution. Rather than emphasizing speculative adoption or early adopter narratives, the company has relied on observed user behavior and performance metrics to guide product development. This operational-first strategy reflects a broader shift within the blockchain industry, where attention is increasingly moving toward practical applications that function reliably under real user demand. By focusing on scalability, non-custodial design, and seamless user flows, Playnance positions itself as an example of how on-chain systems can operate behind the scenes of consumer-facing products. The bottom line Playnance’s public debut highlights a different path to Web3 adoption, one shaped by years of live usage rather than early publicity. With millions of daily on-chain actions already taking place and a user base largely unfamiliar with blockchain tooling, the company’s experience suggests that Web3 infrastructure can reach mainstream audiences when complexity is kept out of sight and performance is proven in real-world conditions.